Communicate for Influence

Communicating intelligence is more important than ever. Learn the simple methods to ensure intelligence has an impact on decision-makers.

Intelligence communication is more than good writing. Practitioners need to tailor their products to have the most impact on their audience. This can be written, verbal, visual, or a combination of the three. This short course provides step-by-step methods to ensure products are clear, relevant, and brief, including how to conduct peer review. Avoid multiple re-writes and constant manager intervention.

Content covered:

  • How to ensure products are relevant and tied to the decisions being made.

  • Audience analysis.

  • The BLUF, fact, assessment (BFA) method to achieve clarity and brevity.

  • The planning and outlining process.

  • How to conduct peer review and quality control.

  • All three forms of communication are covered with a special emphasis on visual.

Who this is for:

  • Analysts who want to improve their intelligence communication.

  • Managers who want to expand their knowledge and provide more quality control.

Course structure options:

  • 3.5 hours.

  • Delivered in person or online.

Cost: $210 per person (not including GST). Options available for in-house delivery.

Ensure that the time and effort put into analysis and collection has an impact on the wider organisation through clear and influential communication.

Current Schedule:

  • 6 May 2025 - Online - Limited positions

  • 7 May 2025 - Online

Intelligence Manager, City Council

“Gave better clarity around adding value to information as opposed to just passing it on.”

Intelligence Analyst, City Council

“Understanding the theory behind and the development of the BLUF model made it so much easier to come to understanding the how and the why.”

Intelligence Analyst, Local Government

“Good level of practical vs theory.”

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Emergency Management Intelligence